Design isn't just a discipline—it’s a mindset, a way of life.
Design isn't just a discipline—it’s a mindset, a way of life.
Design isn't just
a discipline—it’s a mindset,
a way of life.
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About me
About me
"Driven by simplicity, I’m a perpetual learner—curious about the ‘WHY’ to uncover the ‘HOW’."
With 4+ years of experience in UI/UX, design strategy, research, and
communication design, I bring a holistic approach to problem-solving.
A graduate in Design and Innovation from ISDI (in collaboration with Parsons, New York), I believe design is the art of keen observation and imagination, fused with strategic thinking and brought to life through compelling storytelling.
The philosophies I deeply value, shaping me as both a designer and a human:
No shame in learning and unlearning
Grow with diversity and discipline
Mutual respect and kindness are non-negotiable
Resilience and patience bring long-term rewards
Observing and listening can often solve more than endless questioning
"Driven by simplicity, I’m a perpetual learner—curious about the ‘WHY’ to uncover the ‘HOW’."
With 4+ years of experience in UI/UX, design strategy, research, and
communication design, I bring a holistic approach to problem-solving.
A graduate in Design and Innovation from ISDI (in collaboration with Parsons, New York), I believe design is the art of keen observation and imagination, fused with strategic thinking and brought to life through compelling storytelling.
The philosophies I deeply value, shaping me as both a designer and a human:
No shame in learning and unlearning
Grow with diversity and discipline
Mutual respect and kindness are non-negotiable
Resilience and patience bring long-term rewards
Observing and listening can often solve more than endless questioning
"Driven by simplicity, I’m a perpetual learner—curious about the ‘WHY’ to uncover the ‘HOW’."
With 4+ years of experience in UI/UX, design strategy, research, and communication design, I bring a holistic approach to problem-solving.
A graduate in Design and Innovation from ISDI (in collaboration with Parsons, New York), I believe design is the art of keen observation and imagination, fused with strategic thinking and brought to life through compelling storytelling.
The philosophies I deeply value, shaping me as both a designer and a human:
No shame in learning and unlearning
Grow with diversity and discipline
Mutual respect and kindness are non-negotiable
Resilience and patience bring long-term rewards
Observing and listening can often solve more than endless questioning
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Design Process
Design Process
Understand the chaos
Understand the chaos
Generating user and business requirements
UX research, tools, and workshops
Understanding the terms, problem statements
Identifying pain points, needs, and motivations
Generating user and business requirements
UX research, tools, and workshops
Understanding the terms, problem statements
Identifying pain points, needs, and motivations
Generating user and business requirements
UX research, tools, and workshops
Understanding the terms, problem statements
Identifying pain points, needs, and motivations
Simplify the chaos
Simplify the chaos
Data unpacking, affinity clustering & categorization, and journey mapping
Insight generation and redefining problem statements
‘HMW’ statements and identifying opportunities
Data unpacking, affinity clustering & categorization, and journey mapping
Insight generation and redefining problem statements
‘HMW’ statements and identifying opportunities
Data unpacking, affinity clustering & categorization, and journey mapping
Insight generation and redefining problem statements
‘HMW’ statements and identifying opportunities
Shape the chaos
Shape the chaos
Data structuring, IA, and user flows
POC wireframe design and validation with users and stakeholders
Draft wireframe design and user testing
Data structuring, IA, and user flows
POC wireframe design and validation with users and stakeholders
Draft wireframe design and user testing
Data structuring, IA, and user flows
POC wireframe design and validation with users and stakeholders
Draft wireframe design and user testing
Chaos to Clarity
Incorporating feedback into design
Final UI and Iterations
User feedback on the final design
Dev handoff and checking the developed design until it goes live
Incorporating feedback into design
Final UI and Iterations
User feedback on the final design
Dev handoff and checking the developed design until it goes live
Incorporating feedback into design
Final UI and Iterations
User feedback on the final design
Dev handoff and checking the developed design until it goes live